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Tattoo artist at work in studio

New York City · Est. Artist

Your skin is the canvas.
Your story is the art.

Custom tattoo work and beauty services crafted with intention — no templates, no shortcuts. Every piece is designed from scratch, drawn around you.

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Custom Tattoo Design ◆ Portrait Work ◆ Cover-ups ◆ Beauty Services ◆ Consultation-First Approach ◆ Custom Tattoo Design ◆ Portrait Work ◆ Cover-ups ◆ Beauty Services ◆ Consultation-First Approach ◆

What I Offer

Services built around
what you want

Custom Tattoo Design

Every piece starts with a conversation. I draw exclusively for you — no flash sheets, no copied designs. Your concept, refined into something that looks like it belongs on your body.

  • One-on-one consultation
  • Custom illustration included
  • Placement guidance

Portrait & Figurative

Portraits that capture presence, not just likeness. Figurative work that carries emotion and depth — from subtle silhouettes to large-scale statement pieces.

  • Reference-based design
  • Black & grey & color
  • Memorial & tribute work

Cover-ups & Corrections

Old work that no longer speaks to you — that's a design challenge, not a dead end. I specialize in transforming faded, outdated, or regrettable pieces into something you're proud to show.

  • Assessment of existing work
  • Strategic design over old ink
  • Scar camouflage options

Beauty Services

Complementary beauty treatments tailored to your needs — from skincare and grooming to cosmetic enhancements. Considered care that respects your time and your look.

  • Personalized consultation
  • Professional-grade products
  • Relaxing studio environment
Bernardo Alexander in studio

The Artist

Not just a tattooist.
A designer for your body.

I'm Bernardo Alexander — a tattoo artist and creative based in SoHo, New York. My approach is different because it starts with listening. Most people walk in unsure of exactly what they want, and that's fine. I help you find it.

Every session is treated as a design project. I study anatomy, composition, and how ink ages on skin the way a graphic designer studies print. The result isn't just a tattoo — it's a piece that's been thought through, drawn for your body, and executed with patience.

10+ Years of experience
500+ Pieces completed
100% Custom designs
Get in Touch

Recent Work

Selected
pieces

A glimpse at recent commissions — each one custom-drawn, each one permanent.

Custom tattoo piece
Full sleeve · Blackwork
Portrait tattoo detail
Portrait · Grey wash
Fine line tattoo work
Fine line · Floral
Geometric tattoo piece
Geometric · Color
Cover-up transformation
Cover-up · Realism
Minimalist tattoo design
Minimalist · Script

How It Works

From idea to
ink on skin

01

Reach Out

Send a message or give me a call. Tell me what you're thinking — the more detail, the better, but even a rough idea is enough to start.

02

Consultation

We'll discuss size, placement, style, and timeline. I'll be honest about what works and what doesn't — your skin and your comfort come first.

03

Custom Design

I create a one-of-a-kind illustration based on our conversation. You'll review it, request adjustments, and approve when it's right.

04

The Session

We schedule your appointment at the studio. Come relaxed, hydrated, and ready. I take the time each piece needs — no rushing.

Bernardo took a vague idea I had and turned it into something I didn't know was possible. The attention to detail was incredible — every line, every shade, exactly where it should be. I've never felt this confident showing off a tattoo.

— Studio client, Manhattan

Book Your Session

Ready to
make it permanent?

Every great piece starts with a conversation. Reach out — tell me what you have in mind and we'll figure out the rest together.

(718) 350-4971 bxander.tattoos@gmail.com 132 Crosby St, New York 10012-0284

I typically respond within 24 hours.

Message sent!

Thanks for reaching out. I'll get back to you within a day to discuss your idea.

Is this your business?This is my business