New York City · Est. Artist
Custom tattoo work and beauty services crafted with intention — no templates, no shortcuts. Every piece is designed from scratch, drawn around you.
What I Offer
Every piece starts with a conversation. I draw exclusively for you — no flash sheets, no copied designs. Your concept, refined into something that looks like it belongs on your body.
Portraits that capture presence, not just likeness. Figurative work that carries emotion and depth — from subtle silhouettes to large-scale statement pieces.
Old work that no longer speaks to you — that's a design challenge, not a dead end. I specialize in transforming faded, outdated, or regrettable pieces into something you're proud to show.
Complementary beauty treatments tailored to your needs — from skincare and grooming to cosmetic enhancements. Considered care that respects your time and your look.
The Artist
I'm Bernardo Alexander — a tattoo artist and creative based in SoHo, New York. My approach is different because it starts with listening. Most people walk in unsure of exactly what they want, and that's fine. I help you find it.
Every session is treated as a design project. I study anatomy, composition, and how ink ages on skin the way a graphic designer studies print. The result isn't just a tattoo — it's a piece that's been thought through, drawn for your body, and executed with patience.
Recent Work
A glimpse at recent commissions — each one custom-drawn, each one permanent.
How It Works
Send a message or give me a call. Tell me what you're thinking — the more detail, the better, but even a rough idea is enough to start.
We'll discuss size, placement, style, and timeline. I'll be honest about what works and what doesn't — your skin and your comfort come first.
I create a one-of-a-kind illustration based on our conversation. You'll review it, request adjustments, and approve when it's right.
We schedule your appointment at the studio. Come relaxed, hydrated, and ready. I take the time each piece needs — no rushing.
Bernardo took a vague idea I had and turned it into something I didn't know was possible. The attention to detail was incredible — every line, every shade, exactly where it should be. I've never felt this confident showing off a tattoo.
— Studio client, Manhattan
Book Your Session
Every great piece starts with a conversation. Reach out — tell me what you have in mind and we'll figure out the rest together.
Thanks for reaching out. I'll get back to you within a day to discuss your idea.